A Ladbrokes worker could be excused for feeling lonesome tonight after she was held up at gunpoint by a robber disguised as Elvis Presley, complete with fake sideburns and Aviator-style gold-rimmed sunglasses.
He wisely did not attempt to copy Elvis' showy trademark gold jumpsuit, instead opting for slightly less conspicuous clothing - but he proved as telegenic as the original, and was clearly caught on the shop's CCTV.
While the robber managed to get away with more than £400, this was hardly a haul fit for the King, and would not do much to fuel Elvis' lavish lifestyle.
Jailhouse Rock: Brighton police are trying to track down this versatile thief
Investigators believe the thief was the same man who robbed a William Hill betting shop last Thursday wearing a huge fake bushy grey beard.
The suspect, who was described as about 6ft, medium build with dark hair, was caught on CCTV holding a black handgun in both robberies.
He entered the Ladbrokes in Brighton at 10am, pointed the gun at a female member of staff and demanded cash. He got away with £400 to £500 and headed south on foot. The woman was unhurt but shaken.
A Sussex police spokesman said: 'Detectives are linking this robbery with one last Thursday, July 7, when a man wearing a fake beard entered William Hill Bookmakers in George Street, Hove, at 8.25am and threatened staff with what looked like a black handgun. He made off with only a set of keys. No one was hurt.'
This man is not the only would-be robber to adopt an unorthodox disguise in an attempt to get away with his crimes. Last year a group of armed robbers carried out a raid on a Parisian post office while dressed in burkhas.
A criminal in Ohio went even further: Conrad Zdzierak, who is white, disguised himself as a black man in order to commit six robberies, but was rumbled in November.
However, none of these slippery criminals has gone as far as James Coldwell, who notoriously robbed a New Hampshire bank disguised as a tree in 2007.
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